it is not easy for a young label to drill to the sides of the great names of Italian fashion, Sunnei draws its pin from the play. Founded in 2015 by the duo franco-Italian Loris Messina and Simone Rizzo, the brand revisits the codes of sportswear with a beautiful energy. Pop colours catch the eye in the structure’s Art nouveau Palazzo del Ghiaccio.

It is in this same palace that Etro passed by once in the large pump. This time, the brand presented its collection in his boutique in via Montenapoleone. The more intimate becomes this wardrobe of the dandy, a fancy-rich jacquard, which boasts its share of environmental responsibility through traceability, recycling, or green manufacturing materials.

The clothing on the racks, it is also the device chosen by Missoni , the past few seasons. “I think it is important to present the male fashion of the way it is apprehended by the men in the shops, where you can touch the material and examine the finish of the garment,” explains Angela Missoni. Some parts have need of hours of development in the workshops of Sumirago. “This is the definition of luxury”, she adds. A watchful eye (that of a loyal customer, for example) should be noted that the line of the costumes is no longer required, the look of the cardigans and other sweaters are more formal than the overcoats without shoulder pads or interfacing do not lose correctness, and that the size of the pants up a few inches.

that is Referenced in nearly 700 points of sale,and the streetwear of MSGM, gladly logotypé, at an attractive price, has found its audience

Other big name alpine, tod’s seems to be unfazed… without resting on its laurels. The fall-winter 2019-2020 lays out the innovations in his department shoes (the Gommino, moccasin driving iconic, is strengthened inside of a small sock mesh Neoprene) that in its ready-to-wear is resolutely turned towards the open air. The down jackets and parkas are increasing the treatments to make them waterproof for all time.

MSGM evolves, ensures its founder Massimo Giorgetti in the note of intent of his show. What do we do as we grow up? We’re going faster.” Referenced in nearly 700 points of sale (including the ready-to-wear for women and a license kidswear), his streetwear gladly logotypé, at an attractive price, has found its audience. For next winter, squinting in the direction of the motorcycle races and betting on the return of carpenter pants, a jean wide inspired by the pants of a carpenter. Launched in 2009, the society of the young forty-something woman is today valued at nearly 70 million euros after the entry into the capital, last February, Roberta Benaglia, founder of a private fund investment.

If Alessandro Dell’acqua served as artistic director of Rochas and was, in November last, be the first contributor to the tod’s Factory (the program of collaboration of tod’s), he strives with his own label, N° 21 , to remain independent. Starting from the principle that to last it is necessary to be updated, the designer neapolitan from the sweat-shirts with messages and large sneakers for resume, on his account, and the codes minimalist a tailoring and a sex appeal that would not have denied Helmut Lang.


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