After the consumer products, home appliances and electronics, shoes and books, will we finally be able to buy their car online? The Internet has revolutionized the way we consume and forced some retailers to reinvent their business model. Last year, the French have been purchased to 81.7 billion euros of items and services on the Internet, in growth of 14.3 % year on year. It is true that from the couch of his living room, you can now find and buy anything online. Well, almost. Unlike some watchmakers, high-end, have been converted to e-commerce, the automotive industry is one of the last sectors of the luxury world have not yet taken the plunge. However, the manufacturers are part of the pioneers who had invested in the Canvas. At the end of the 1990s. The objective was to present the range. “The website is our first show-room,” says Nathalie Hoffet, communications manager of Audi …

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