Sacred reversal of the situation. Long bringuebalé and difficult to position on the chessboard automobile for many customers, Seat is finally starting to find his place in the galaxy of the Volkswagen group brands. Since the scandal of diesel engines, fixing VW’s that has brought shame to the German firm, the constructor catalan is part of the satellite tags, which have gained more autonomy. The qualities of its president, the Italian Luca de Meo, has a lot to do. Also far-sighted, experienced, man is inspired by the recipes that had allowed him, in another life, to revive Alfa Romeo and resurrect the label Abarth, to transform Seat.
With persuasion and a good dose of marketing, it launched last year, the brand Cupra, in reference to the most athletic models in the range. This label should allow to commercialize a new family of four to five vehicles promoting the exclusivity, performance and technology. It is as well as the future Cupra Leon and Cupra Formentor will be plug-in hybrids. This last, unveiled at the recent Geneva motor show as a concept is very successful, is a crossover brand new 4,46 m long and 1.53 m high, which will have its counterpart in the range Seat.
Launched next year, the Cupra Leon and Formentor are on the offensive, six electrified vehicles. Within the brand of Seat, the range will be enriched by two plug-in hybrids (Leon and Tarraco), and two electric vehicles. Starting next year, the manufacturer of Martorell will decline its city car Mii electric version based on the technology developed for the VW e-up!. Then, in the wake of the VW I. D., Seat will be one of the first brands to take advantage of the platform electrical modular SEM for the series version of the concept of el born. Presented in Geneva, this sedan elevated 4.23 m ad a power of 150 kW (204 hp) and a range of 420 km thanks to its battery of 62 kWh. On a network of up to 100 kW, it would take 47 minutes for her to recover 80 % of its capacity. The quarter of 2019 welcome also the debut of the new Leon.
The manufacturer of Martorell is finally given by the German group for the study of a platform derived from the MEB and for a new generation of city “zero-emission”. Advertised by 2023, these models barely 4 metres long will be particularly affordable. According to the specifications, the first price should be below 20,000 euros. This family of vehicles will be in direct competition with the future Fiat electric and the next Renault ZOE unveiled in the course of the year. Driven by exceptional enthusiasm, the Spanish brand, which has just signed a historic record of sales (517.600 units in 2018), an increase of 10.6% compared to 2017, seems to promise a bright future.