The polls on the tourism confirm year by year the tendency of all societies to want more and more mobility over long distances. A recent study indicated that 69% of French people wish to travel, which is not very surprising. But it is also true for 67% of chinese and 69% of indians. The operators have understood this perfectly well and it is for this reason that eDreams ODIGEO, one of the largest travel agencies in the world – in addition to eDreams it has Go Voyages Travellink, Opodo, and the comparator of flights Lilligo – has implemented an algorithm of analysis of the expectations of its 18 million european customers.
Thanks to machine learning, the company estimates to have reduced “up to 88% of the time needed to show results to a client, especially when it re-offending. Because more than one-third of the company’s customers are doing more of a research trip to test for different dates and find the best price.
The tourist trip is primarily a trip for the fun of it the desert, a journey that feeds the spirit of adventure. Eric Martin/Le Figaro Magazine
The main motivation for most of the trips have been grouped into six major categories. To tell the truth, the tourist trip is primarily a trip for the fun of it. But as demonstrated by the sociologist of tourism Jean-Didier Ubain, the travel hedonist has not always been assumed – you can read about it A story’s erotic journey , Ed Payot.
today, it is the pleasure assumed that dominates in spite of all this investigation of eDreams. In fact, 23% of respondents say that”they want to feel alive, and let go, to live an adventure, sometimes impulsively, without thinking about the consequences, in couple or between friends.” A sort of romanticism of the adventure capricious. This is not necessarily contradictory with those who want to deepen the links with their environment – 23% – and, in particular, their families.
A smaller portion of european tourists focuses first on immersion in a culture, a language, a way of life to “live the daily life of the local” – that is, 14% of travellers. They are 15% to find the escape pure, wanting to get off the beaten track and their comfort zones, rather solitary and in any case outside of the group. Finally, they are 13% to search the pool, the spa or the beach, in a purpose of “disconnection complete”, and 12% to “want to plan the trip in a very rational way, as a discipline that must be followed with discipline and order.
feel safe and The isle of Pines in New Caledonia, a tropical paradise bathed by crystalline waters. Stanislas Fautré/Le Figaro Magazine
They want to feel totally secure, in control of the situation”. Some of these motivations can be combined. And we can see that the three main options are improvisation or planning, the immersion in the countries or links with the group, the pure relaxation, or guided tour. If one looks at the geographical trends, the countries of southern Europe (Italy, Spain and Portugal) are more motivated by the journey of a hedonistic (respectively 26%, 24% and 23%), while the more northerly countries such as Sweden (32%) and France (26%) put forward first to cultivate the relationship with their loved ones.
similarly, the search of the unique experience, that’s mind-blowing, or specificity of the traveller is more prevalent in the mediterranean countries. Destinations resorts and mountains are especially favored by the French (respectively 57% and 44%). And they generally leave on vacation with their companion and their family (respectively 38% and 39%). The algorithm also shows that the peaks of research in France takes place invariably on the Monday and the Tuesday morning, and not at all on the weekend. “It is a specificity of French to consult a travel site arrive at the office,” smiles one analyst, “but I’m not sure that companies know”.
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