Claude Montana during one of his fashion shows in 1983. Guy Marineau

We often quote Martin Margiela and Helmut Lang, but the mode is also obsessed by the work of Claude Montana. The young designers are inspired by, with more or less distance, the French couturier, the women of the 1980s, to pants, leather-size strangled and jackets on-supported . Only, Claude Montana sold its brand in 1997. Among the fans of the first hour, Gareth Pugh. The English designer was given carte blanche to republish 11 iconic models created between 1979 and 1994. A project at the initiative of the expert ès vintage Gill Linton, founder of Byronesque, and sold on the e-shop Farfetch.

Claude Montana and his models in Paris in 1979. guy_marineau

“What a responsibility I had to revive the legacy of Montana! entrust Gareth Pugh. It is a personality cult, his influence has been huge in the 1980s, and for thirty years, it has not taken a ride. Claude Montana, a visionary, has redefined the aesthetic of its time. And yet, his style has never been so current. I have been working since last summer on this project. With Gill Linton, we have reflected on the pieces that are most relevant to revisit, we took to the archives in reference and many research through videos and magazines of that time. Among our selection thing I remember most is the dress with the eagle embroidered in 1979. To me this is the signature Montana: the shoulders are broad and marked, the outfit is leather, bent at the waist, worn by a woman celebrated, powerful and uncontrollable. It is a summary perfect of the creativity, the techniques and proportions of this fashion designer that I admire so much.”

love Letter to fashion

Montana in 1988, Guy Marineau

fans of the generation Palace can get the printed t-shirt Montana (223 €), the famous leather dress (4140 €) or a cape to the shoulder XXL (available in three colours, 1013 €), meticulously reproduced in London, with the manufacturers and leather specialists of M. Montana .

“By observing the extent of the creations of Montana, we understand how the brand has shaped the history of fashion,” says Gill Linton, founder of Byronesque. These clothes seem to have been designed for our time. Such was the genius of the designer, just like that of Gareth. This collaboration with Farfetch is a love letter to Montana, and the mode. A perfect pairing”

adds to the collection a short documentary, “Montana: The Return” directed by Byronesque and Farfetch. A tribute to the couturier of the figures of the fashion industry, having been influenced by his work.


Please enter your comment!
Please enter your name here