The future of the automobile, directed by the goals of CO2 reduction and the progress of the technology, is announced as stand-alone, connected, electric, and shared. But is this really the wish of european consumers? According to a study by Deloitte, this perspective does not win in the reality that few of the votes.
While the automakers are engaging in a race to the car automated, the idea of a vehicle being driven by a robot owl, on average, 50 % of Europeans, excluding the French (36 % of skeptics) and Italians (70 % of optimists). More than half of the respondents are interested in involvement as well as a control on the part of governments in the development of these machines.
electric vehicles have a hard to seduce the Europeans. UWE FISCHER
on the side of The alternative energy (hybrid, electric, gas, etc.), it is in the Uk that consumer interest has the more grown up: 37 % of them would be willing to choose a vehicle that is not functioning (or not exclusively) for gasoline or diesel. Among these new solutions, it is the hybrid that appeal to most Europeans: it appears as the second choice in the case of a next car purchase for 37% of the French, 26% of Germans and 27% of British.
The 100% electric propulsion, it is struggling to convince: it represents only 4 % of the purchase intentions in France, 5 % Germany, 6 % in Belgium and up to 9 % in the netherlands. The heat engine in a classic, for its part, seems to have still beautiful days in front of him: 54 % of the French wish to turn to this solution for their next vehicle, while 63 % of English and Germans.
The drivers display does not envisage a drastic change in the use of their personal vehicle: 43 % of them use it daily, and 41 % are not considering a change in their habits within the next three years. In Europe, the percentage of consumers who use their own vehicle all of the days varies between 37 % in the netherlands and 66 % in Italy, and is not expected to move over the next three years.
The number of people who regularly use the VTC is in decline. Ford
Use different modes of mobility for a single journey remains a behavior very casual for more than 53 % of Europeans. This is the case, for example, for 57 % of the French, 59 % of Brits and 67 % of Italians. Although the use of VTC has been heavily adopted in some markets, the number of people who regularly employ this solution has decreased over the past two years.
If the large majority of respondents plebiscite the smart features that would save time and increase the safety of the occupants, the expectations vary widely about the connectivity in the vehicle. The Italians estimate it at 60 % that increased connectivity will be beneficial to them, against 45 % for English and 36 % only for the French. In Austria, Germany, the United Kingdom and the netherlands, more than half of the respondents are concerned about the data recorded and shared by the connected vehicles.
Finally, even when a feature manages to seduce consumers, they are not willing to put the price. Nearly half of respondents in France, the netherlands, Austria, and Germany are not planning to pay more for a vehicle connected. Conversely, Italy (72%) and the Uk (63%) seem, according to the study, more willing to pay more for connected services.