The world upside down resets it to the place? Finished the 100 % online business, we return to the direct sale to the former, the “human contact” – the motto of the latest marketing concepts. On the model of Sézane, the brand launched on the Internet, including the boutique apartment is a big hit in the Trail, Lisa Gachet, a former blogger, has crossed the screen for “meet our community”.

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“I wanted to return to the concrete”

Lisa Gachet

Lisa Gachet. Young Bordeaux 30-year rise in Paris, a graduate of the école Duperré, draws, sews, decorates and oversees such an exercise in systems integration and the harmony of colors and shapes. In 2015, it launches Make my Lemonade, an online store, is testing its customers with pop-up stores, and through finally the cap of the teaches physics four years later. “I wanted to return to the concrete,” says the young brunette woman and a volunteer, who has chosen the charming bobo canal Saint-Martin to install his concept store.

The Bohemian Glamour. Make my Lemonade is a grand bazaar of 380 m2, divided into sequences by arcades. Red walls, wallpaper, Persian rugs and antique furniture invite you to a stroll bohemia. A mix of genres rather harmonious. It then follows with an enfilade of spaces powdery pink, bottle green, where you can find so much a garment as a book, jewelry and makeup, lights, and perfumes. In this former warehouse of the hardware, we stayed true to the spirit of the merchant of colors. The products are mainly manufactured in France or in Europe: the dish comes from Turkey, the stationery of England, the linen of Portugal. The prices range from 7 € to 250 €. A corner is reserved for good business throughout the year.

Workshops do-it-all. Sew, embroider, silk screen… the DIY (do it yourself) is the key word here. Every night, we get together (6 people maximum) to learn how to use his ten fingers. The core target: young women of 25-35 years.

The canteen Opoa. At the back of the shop, the café offers continuous from morning to night of the veggie bowls (12 €), waffles vegan (7 €), matcha latte (5 €), but also, of course, lemonade (4,50 €), all prepared by Victoria Mekkoui of Opoa (Xe). Attention, computers are prohibited on the weekends and at lunch. The disconnection would be-it the last mode?

Make my Lemonade. 61, quai de Valmy (Xe). Tel.: 09 67 42 23 97. Opening hours: daily except sf lun. from 11 am to 19 h.

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