Friday night, in the wake of the procession, the artistic director of Balmain opened his shop amirale at 374 rue Saint-Honoré in Paris. This space of 400 square feet, organized on two floors in the spirit of a particular hotel, illustrates the ambitions of the house in the bosom of Mayhoola for Investments.

LE FIGARO – For the first time in its history, Balmain opened a shop outside the golden triangle.

Olivier ROUSTEING. — Our objective is to make the claw more international. The 44 rue François 1er (Paris Viii) is our historic address: Mr. Balmain had his workshop in floors and at the foot there is always a shop that will be enlarged and centered around an offer more evening and couture. For everyone in the company, including me, who have started my career, it is a kind of cocoon, the heart of the house. To the rue Saint-Honoré, we have included elements (the marble, the gilding…) reworked in a more modern way. For example, it …

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